Rum Branding
Gillbro
Gillbro is a distillery brand focused on rum, whisky, and calvados. I was commissioned to develop the complete visual identity with full creative freedom. The client’s only direction was to create something authentic, local, and full of character.
Concept
The concept is deeply rooted in the personal story of the owner. His pride in his square farmstead and horses, combined with his background in scouting, became key elements in the design. Inspired by his scout totem—an eagle—I developed a central logo featuring a mythical creature that merges an eagle and a horse. This symbol reflects strength, heritage, and identity. Subtle visual references to the farm are integrated throughout the design, reinforcing the local and authentic nature of the brand.
Scope
I created the full brand identity, including a primary and secondary logo, rum labels, and a cohesive visual system. The project also included social media templates to ensure consistency across platforms. Every element was designed to build a strong, recognizable brand rooted in storytelling and ready to grow across different products and touchpoints.
Concept
The concept is deeply rooted in the personal story of the owner. His pride in his square farmstead and horses, combined with his background in scouting, became key elements in the design. Inspired by his scout totem—an eagle—I developed a central logo featuring a mythical creature that merges an eagle and a horse. This symbol reflects strength, heritage, and identity. Subtle visual references to the farm are integrated throughout the design, reinforcing the local and authentic nature of the brand.
Scope
I created the full brand identity, including a primary and secondary logo, rum labels, and a cohesive visual system. The project also included social media templates to ensure consistency across platforms. Every element was designed to build a strong, recognizable brand rooted in storytelling and ready to grow across different products and touchpoints.
