Official Rugby Ball Black Devils
Winner design contest
Winning design for the official Belgian rugby ball, selected and produced by Gilbert Rugby UK.
Concept
The design translates Belgian identity into a bold and playful visual system. Red forms the base, while black “devils” — a reference to the nickname of the players — bring the surface to life. Each figure represents a specific action, position, or moment from the game.
Scope
From concept to final product: development of a unique graphic pattern, storytelling through illustration, and application on a physical, internationally distributed sports product.
Concept
The design translates Belgian identity into a bold and playful visual system. Red forms the base, while black “devils” — a reference to the nickname of the players — bring the surface to life. Each figure represents a specific action, position, or moment from the game.
Scope
From concept to final product: development of a unique graphic pattern, storytelling through illustration, and application on a physical, internationally distributed sports product.
